Friday, February 3, 2012

Aussie Ebook Survey Results

Hi Folks!

You might remember we ran a survey last November for Aussies about their use of ebook readers.  With all the Christmas hoo-ha I had completely forgotten I haven't published the results ... until someone reminded me yesterday (thanks Jenny!).

This was a very basic survey, aimed at getting a feel for how people in Australia are starting to use ebook readers.  I'm guessing they were a lot of people out there who received ebook readers for Christmas, so if we repeated the survey today the results would probably be different.

Would love any feedback on the results.  We would also consider running another survey if authors/publishers have more specific questions they'd like to ask.  Let us know what you'd like to know from the readers out there!

So, without further ado, here are the results...

All Survey Responders (41 Responses)

State of Respondents 

State No. Responses %
ACT 1 2%
NSW 19 46%
NT 0 0%
SA 4 10%
VIC 9 22%
WA 3 7%
QLD 4 10%
TAS 1 2%

Do you own an ebook reader?

No. Responses %
Yes, I own a Kindle 5 12%
Yes, a device other than a Kindle 12 29%
I do not own an ebook reader 24 59%

Non Ebook Reader Owner Only (24 responses)

Would you consider having an Ebook reading device, such as a kindle?

No. Responses %
Yes I want one, but I can't afford one right now 7 17%
Yes I want one, I just haven't gotten around to getting one yet 1 2%
I'm considering getting one 9 22%
Haven't really thought about it 2 5%
No. I'm a die hard print copy fan. 5 12%

Ebook Reader Owners Only (17 responses)

How often do you buy ebooks?

No. Responses %
Weekly 2 5%
Monthly 4 10%
Less Frequently 11 27%

Do you still purchase print versions of ebooks?

No. Responses %
No, hardly ever 0 0%
Yes, sometimes 10 24%
Yes, just as regularly as I did before having an ebook reader 7 17%


  1. It would be interesting to see the difference if people got the ereaders for Christmas. I am still buying books but I am now buying ebooks also. Some we still cant get here for a couple of years.(LI books being one lot) I actually bought a few christmas novella's cos it took so long to get them here in Australia.
    there is a new bargin site which has the wifi kindle for $99. This is the version I have if you have a wireless network at home its all you need. The difference from the 3G kindle is you cant buy away from a network. but as I buy them on the laptop and then they are sent to the kindle at home Its not an issue.
    the link is

    1. Thanks for the bargain site tip :) My eyes are killing me from reading on my phone ... I'm going to have to invest in a kindle sooner rather than later ... but still make room in the budget for it yet!

  2. Mmmm! interesting! Shame our tested audience wasn't a tad larger.

    1. Totally agree! We started it thinking would be nice if we got 100 responses ... then we were pushing and pushing and 50 looked like it would be a dream, and obviously we didn't even get there. Amazing how people don't like surveys - and this one was short! Perhaps the incentive wasn't enough - might have to put up a larger prize up for grabs.

  3. I agree with Meredith. Perhaps run another one and we can all promote it.

  4. maybe next time you could ask other aussie bloggers to join in and post on their blogs it may get a larger audience.